Why Customer Service Needs the Cloud

The value of a brand goes beyond the quality of the product or service to include intangible but important factors like helpful staff, customer service offerings, convenience and overall customer experience. Further, thanks to the transparency of buyers online and the advent of mega retailer sites like Amazon and eBay, consumers are able to easily shop and compare prices, ratings and quality online- and it’s changing the way we look at customer priorities and areas of importance.

Convenience and speed have made consumers well aware of what they want, and what they expect. Between price comparisons, online deals and peer reviews or recommendations, consumers have learned that they truly hold the power in their relationships with companies – from the product offerings to the customer service options they demand.

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10 Ways Your Team Can Drive Customer Engagement
10 Ways Your Team Can Drive Customer Engagement

Customer engagement: How marketing and sales can use psychology to drive engagement.

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