Why Customer Service Needs the Cloud

The value of a brand goes beyond the quality of the product or service to include intangible but important factors like helpful staff, customer service offerings, convenience and overall customer experience. Further, thanks to the transparency of buyers online and the advent of mega retailer sites like Amazon and eBay, consumers are able to easily shop and compare prices, ratings and quality online- and it’s changing the way we look at customer priorities and areas of importance.

Convenience and speed have made consumers well aware of what they want, and what they expect. Between price comparisons, online deals and peer reviews or recommendations, consumers have learned that they truly hold the power in their relationships with companies – from the product offerings to the customer service options they demand.

Learn more >

Previous Article
Steering IT into the Digital Manufacturing Era
Steering IT into the Digital Manufacturing Era

Mattias Ulbrich, CIO of Audi, discusses technology trends in the automotive industry and how his team is en...

Next Article
The CEO's Guide to Customer Service
The CEO's Guide to Customer Service

Leading companies understand that they are in the customer-experience business, and they understand that ho...