Mattias Ulbrich, CIO of Audi, discusses technology trends in the automotive industry and how his team is enabling next-generation manufacturing practices.
Many companies are embedding sensors in product components and equipment to streamline manufacturing processes, improve yields, and create new business opportunities.1 The digitization of manufacturing, sometimes referred to as Industry 4.0., has begun in earnest, and Mattias Ulbrich, CIO of Audi, has witnessed the shift firsthand. “Years of experience in the automotive industry have made it clear to me that interdisciplinary collaboration—with business and IT working together—will be critical in this time of digital transformation. IT has a central role to play as change partner,” he says. In this interview conducted by McKinsey’s Gérard Richter and Dominik Wee, Ulbrich shares his perspectives on digitization in the automotive industry and how he and his team are adapting to the change.