Reborn in the Cloud

Adobe executives discuss the company’s move from selling shrink-wrapped products to offering web-based software and services.

Over the past five years, Adobe Systems has remade itself as a cloud company. It no longer offers its publishing and design tools in the form of physical, shrink-wrapped products to be deployed at customers’ sites under a perpetual license—where customers pay once and can use the software indefinitely. Rather, customers subscribe to Creative Cloud, the company’s online suite of publishing and design tools, and receive frequent software upgrades as well as a range of new online-only and mobile services.

Learn more about the Adobe Marketing Cloud >

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