10 Ways Your Team Can Drive Customer Engagement

CUSTOMER ENGAGEMENT: HOW MARKETING AND SALES CAN USE PSYCHOLOGY TO DRIVE ENGAGEMENT

One of the most profound changes in sales and marketing in recent years is the idea that companies should focus on engaging customers more than selling products. A big part of the customer engagement movement involves using various communication techniques to create a meaningful relationship where the customer values you and your company, independent of what you’re selling.

There’s been some analysis on a handful of techniques that can drive engagement. Popular examples include social media, storytelling, and content marketing. But most of this analysis has focused on tactical execution, as opposed to how knowing what the customer really wants (read: the customer’s psychology) can help you drive engagement.

Read the full article > 

Previous Article
Digital Transformation in Sales Management
Digital Transformation in Sales Management

Learn about the digital transformation in sales management.

Next Article
Reborn in the Cloud
Reborn in the Cloud

Adobe executives discuss the company’s move from selling shrink-wrapped products to offering web-based soft...