French Retailer Guy Degrenne Enters the Era of Digital

December 27, 2015

French retailer Guy Degrenne aimed to gain extensive stock management across all points of sale to support streamlining business processes and the creation of an online store. By deploying Dynamics 365 for Operations, they achieved this goal.

How do you succeed in digitizing customer relationship management for an old brand whose area of business—tableware—is anything but digital? With the support and solutions offered by Microsoft, French retailer Guy Degrenne found the answers. From stock management to the online store, the brand now has the technology it needs to help it grow.

An old retail brand with a long-established reputation, Guy Degrenne was faced with a very contemporary challenge: how to satisfy their customers' appetite for digital. There was no way to do this, however, without having a real-time view of the current stock levels at each of its stores. "We needed an ERP system to manage not only this stock, but also our production and points of sale," emphasizes Thierry Villotte, Chairman of the Board at Guy Degrenne. "We also needed to find a solution tailored to our size — that of a small or medium business. After a survey of the market, Microsoft Dynamics 365 for Operations quickly stood out."

Read the complete Guy Degrenne story >>

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